Shop by color,

with intention.

Powered by the most advanced color matching technology — trust your style choices and curate with confidence.

Add to Chrome — It's Free

Add to Chrome — It's Free

Shop by Color

Shop by Color

Quick setup

Quick setup

GDPR compliant

GDPR compliant

ISO27001

ISO27001

Shop by color,

with intention.

Powered by the most advanced color matching technology — trust your style choices and curate with confidence.

Add to Chrome — It's Free

Shop by Color

Quick setup

GDPR compliant

ISO27001

Cost of the

Cost of the

"Online Color Disconnect"

"Online Color Disconnect"

1 out of 4

1 out of 4

of Apparel Items are
Returned Online

16 %

of Apparel Returns Are
Caused by Color

of Apparel Returns Are
Caused by Color

$10B USD

$10B USD

Lost Annually to “Color Mismatch” Returns

Lost Annually to “Color Mismatch” Returns

Ametra blends Delta ΔE + AI precision
with intuitive, color-based discovery
to bring real color accuracy to
online shopping.


Ametra blends Delta ΔE + AI precision with intuitive, color-based discovery to bring real color accuracy
to online shopping.


Ametra blends Delta ΔE + AI precision with intuitive, color-based discovery
to bring real color accuracy to
online shopping.

Fashion Marketplace

Web platform, mobile app, and Chrome extension that let consumers shop luxury and resale fashion by color palette with ΔE-level and AI Color Season ML Model accuracy anywhere.

Our cross-platform marketplace + browser extension lets consumers shop new & pre-loved luxury fashion by color palette with ΔE-level accuracy — backed by our proprietary AI ML Color Model.

Web platform, mobile app, and Chrome extension allow consumers shop new + pre-loved luxury fashion by color palette with ΔE-level and AI Color Season ML Model accuracy anywhere.

Ametra Studio

Ametra Studio

Ametra Studio

A professional workspace offering advanced color-season analysis, moodboards, custom palettes, and AI-driven styling workflows.

Brand Insights &

B2B Intelligence

Color trend reports, behavioral dataset insights, and palette analytics that help brands optimize merchandising, resale strategy, and forecasting.